Why is trademark protection important?
"In keeping with the times of our increasingly knowledge-driven global economy, which puts a premium on the value of an entity’s intangible assets like never before, universities worldwide have come to successfully utilize many of the fundamental tools of intellectual property (IP). Trademark licensing, a potentially very lucrative way to create value from IP assets, is becoming a significant source of revenue for many universities. Not only can a licensing agreement generate income that will filter back into essential university programs, the circulation of an institution’s “brand” can garner it widespread recognition and help to portray a positive image to the public. Universities negotiate licensing agreements as a means to control the use of their trademarks in the marketplace, by ensuring consistency and quality in the products carrying their marks. Since academic institutions thrive on their ability to create and uphold a strong reputation, a widely recognizable and distinctive trademark complete with adequate IP protection is essential."
- WIPO World Intellectual Property Organization
- WIPO World Intellectual Property Organization
Important Aspects to a University's Trademark:
- Trademark protection is a personally handled issue which requires not only self-awareness, but also strict monitoring of other institutes, organizations, events, and people.
- You may very well lose the value of your trademark if you are unwilling to take action to defend it.
- Trademark protection is a personally handled issue which requires not only self-awareness, but also strict monitoring of other institutes, organizations, events, and people.
- You may very well lose the value of your trademark if you are unwilling to take action to defend it.